Time Of Tutorial Over Reliance On Fictions Made Socrates

Name Instructor Subject Time of tutorial Over-reliance on fictions made Socrates convey his philosophical goals effectively Introduction No single individual may argue against Socrates being one of the greatest philosophers who ever lived on earth. This is because he came from a society that was part of the first human civilization and which was ruled by an era of great knowledge and philosophy. As a philosopher, Socrates came up with many ideas that up to date are considered important in our human nature and reality. A special case is his idea and understanding of justice. Unlike many thinkers of his time, Socrates claimed that justice is making sure that people get all and only what they deserve. According to him, Justice is the act of†¦show more content†¦He claims that if justice was to the advantage of the stronger, then there was no justice at all. In his illustration, Socrates proposes a city or republic that has three classes represented by different types of metal as follows; Gold for rulers, silver for middleclass and bronze for farmers or low class people1. In this society, if children of rulers h ad silver or bronze, they would be demoted to lower classes, and farmers born with silver and gold would be promoted (Plato, 433a-435b). Socrates claimed that even though this was false, it people believed in it, it would result in an orderly and just society since it explains the origin and the importance of the three classes. According to Socrates, this â€Å"noble lie† was different from the â€Å"white lie† people tell so as to avoid hurting a friend’s feelings. For instance, a white lie may be seen as a case one comforts his friend who is about to die with the say that he is going to get better. Socrates lie was noble than the a white lie in that while we’re afraid the truth might hurt someone’s feelings, Socrates actually think the lie itself will be the active source of good outcomes. This is because it will lead to a common good. In view of such consequences, citizens will fear lying about their children’s souls ( Plato, 333; 415c). Socrates then emphasizes that in the end generation after generation will haveShow MoreRelatedCMNS 304 Notes Essay5778 Words   |  24 Pagesaudiences don’t see? - Space Odyssey Competition for the water, if one tribe is at the water there is ownership of that water There is a ritual where they chant and switch the usage of water Frenzy Syntax 2 paradigms going on at the same time Jarring (switching halfway through) turning a bone into a spaceship No jump cuts, camera turns around and goes backwards (What’s going on now? The murder) Hitchcock is leaving you with your own imagination. When the camera track’s back, you imagine

Defining Characteristics of the Medieval, Renaissance,...

Medieval Period After the classical period the structure of society was a mess. After the trojan war the Medieval period was the one to bring in the more civilized society. Having a more civilized structure brought in new ideas and a more structured government. The base of the Medieval period was Italian scholars and academics on the base of academics was only making slow progress across the world. The most horrific event of the Medieval period would be the Dark Ages. In the article Dark Ages the author states, â€Å"Dark Ages,;the early medieval period of western European history. Specifically, the term refers to the time when there was no Roman or Holy Roman emperor in the West... disappearance of urban life† (Britannica 1). Dark Ages could affect the poetry by making the poetry very dark because there was no established government or established religion until after the Dark Ages. There were many defining characteristics of the medieval period the biggest one of the characteristics were; the building of the Feudalism and Manorial system of Government. . After the classical period there was not actual government but the the medieval period brought in the start of feudalism and manorial. In the article, The Medieval Period: Some Important Points by Rich Larson, for Larson states, â€Å" This was also the time of feudalism and the manorial system. Kings and lords granted their vassals land (called fiefs) in order to secure service and a form of respect called homage† (Larson 1).Show MoreRelatedAnalysing the Black Cat Using Labovs Narrative Structure5713 Words   |  23 Pagesfrom Labov’s Theory used by Allan Poe to structure his story to create terror and horror sentiments. The analysis will be seen from linguistic point of view on how linguistic features or forms are associated with certain functions. INTRODUCTION Defining Narrative The word ‘Narrative’ derives from the Latin narre which means ‘to make known’, so narratives frequently convey information. (Lacey,N.,2000). If we are using this definition, perhaps it may cover a wide range of format or genre in which

Nursing as an Entity Free Essays

Nursing as an Entity Casey Berling, BSN Student Eastern Kentucky University NSC 252 Intro to Professional Nursing Department of Baccalaureate Graduate Nursing, College of Health Sciences October 31, 2012 If the question was asked, â€Å"What is your definition of nursing,† to the thousands of nurses in the world today, there would be one word that would unite them all, and that is the word care. Nursing strives to be a very unique profession where selfishness, and self-serving isn’t even thought of. It takes a special kind of person who can drop everything at an instance, and provide critical performance of skills and assessment to allow a patient ease in their time of need. We will write a custom essay sample on Nursing as an Entity or any similar topic only for you Order Now My definition of nursing is a selfless entity in which caring, privacy, and safety of patients reign supreme when used with critical thinking essay writer law†¦.. quality assessment and patient needs are met with the most affectionate of hearts and minds, that deliver attentiveness to the patients outlook by providing suggestions and help in a non-demanding manner. Defining my Definition My definition above I believe encases not only the technicalities of the nursing profession, but also what entitles a good nurse to give quality care. Without the major points mentioned like safety, and privacy, how can a patient feel secure with not only their provider but with the entire industry as well. Nursing is a very resourceful occupation and to remain this way it must harness every aspect I believe it calls for. Including attentiveness, privacy, and selflessness. Attentiveness Nursing doesn’t judge nor take itself for granted. It utilizes every tool placed in its midst and allows for those caring men and women to take hold and deliver the highest quality of care to its clients. â€Å"Attentiveness entails the detection of the patient and/or family need. If the nurse fails to recognize the need, the patient or family will not experience caring,† (Lachman, 2012). Without paying attention to details a nurse is not allowing the patient to be top priority. This detail is enforced in hospitals when nurses do rounds, to show that every hour a patients needs are met, and they are never left in the dark/neglected. Another facet of my definition involves privacy and this is also extremely important in nursing as a profession. Privacy â€Å"Nurses have always recognized the necessity for confidentiality, beginning with the Nightingale Pledge,† (Kerr, 2009). Especially in today’s society with all the electronic transfer and readings of patient documentation it is harder to keep things under wraps. It remains at such a high standard due to the HIPPA laws, â€Å"To protect this data, rules were promulgated to set a national standard for the privacy of health information,† (Thede, 2010). But with the correct care nurses should put into being confidential it shouldn’t even be a big problem. It is well understood that nurses should always keep privacy as a key importance to ensure the fact care is kept to that patient, and to that patient only. Summary To take an undivided look at nursing one can see that it takes much more than what is simply asked of a nurse. A nurse must not only provide care with the tools set directly in front of him/her, but with thinking critically and on the spot. Nursing is so unlike any other profession due to the amount of time vested in caring, understanding, documenting, and coping with other people. With what seems like a complex mindset, of being selfless and totally attune to only caring in the moment, a nurse must let all other stresses escape from getting in the way. So when asked what my definition of nursing is, I hope it is noted that the main focus is putting the patient first, and allowing them to receive the copious care they deserve. Works Cited Kerr, P. (2009). Protecting Patient Information In an Electronic Age: A Sacred Trust. Urologic Nursing, 29(5), 315-318. Lachman, V. D. (2012). Applying the Ethics of Care to Your Nursing Practice. MEDSURG Nursing, 21(2), 112-116. Theode, L. (2010). Informatics: Electronic Health Records: A Boon or Privacy Nightmare?. Online Journal Of Issues In Nursing, 15(2). How to cite Nursing as an Entity, Papers

Dish Washing free essay sample

I walk into the restaurant Red Robin, wait for my name to be called by the host and sit down in a booth with comfortable red seats. All of a sudden a man sits next to me wearing an apron soaking with water, wiping sweat from his face. Its my brother, Zachary Walsh. Zach states â€Å" Man, I hate Saturday nights, too damn busy! †. What was Zach doing? Zach is a dish machine operator, or in restaurant terms, a DMO. Washing dishes you say, that sounds easy! I am afraid not my friends. Washing dishes is one of the most under appreciated jobs. Just ask the manager him self, who by the way is my Uncle. My Uncle states, â€Å" If it wasnt for the DMO this place would be a **** whole. DMOs work their *** off and their the ones who keep things running behind the scenes. † With only a thirty minute break from washing dishes, I thank my brother for taking this time to answer questions because I know he would much rather be doing other things. We will write a custom essay sample on Dish Washing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Things like enjoying his food, staying hydrated and getting his mind off washing dishes. My brother is a good guy and thats a good thing for Red Robin because the DMOs do the most work for the smallest pay. Here at Red Robin, the DMOs are the bottom of totem pole. They usually get no breaks, the only time they do is if they work a double, they get paid the least and have to be stuck in the back of the kitchen where they cannot really talk to any one. â€Å" It was the worst thing Ive ever done when I first started, but honestly you get use to it and after a while you start making friends. Luckily for me, Red Robin is a great environment and everyone is pretty chill. † Zach says, smiling, probably thinking back on all the days he use to come home and complain and threaten to quit. As stated before, a life of a DMO is not an easy one. For the most part of this interview, Zach was calm, but when he talked about what a DMO does, he got intense telling what they do. â€Å" I hate it, when I tell people Im a DMO they usually just laugh. People do not understand that I have to wash tons of dishes and then after you put those dishes in the machine to wash, you have to go put the cleans ones away and usually you have to walk all the way across the kitchen to do this. When you have to put the dishes away, more dishes keep on coming in and this leads to a build up of plates and other things that you have to wash and it sucks! Luckily, the other staff understands Zachs job and they are usually nice about it. The key word there though.. † he pauses, and looks back to what seems to be the front of the kitchen and finishes â€Å" is usually. † Washing dishes gets Zach paid nine dollars an hour. Zachs been working at Red Robin for a year and half now and still has not gotten a raise. Zach says he is the lowest paid person there who has been working at Red Robin for over a year. The worst part about the hard working jobs at restaurants and farms is these types of jobs get paid the least even though they are doing the most work. At the same time, the person taking these jobs know this information before they get employed. In tough times like the one we are living in today, people will take any job they can get. Zach has recently just graduated from college and obviously needs to pay off those college loans. Being a DMO is not going to pay those loans off but it is a start. â€Å" I needed a job out of college right away and this was the only one I could find. It sucks but you got to do what you got to do. Before giving you the job they tell you its a sucky job and that you are going to hate it and I kind of took that as a challenge. As Zach goes to get a cup of water, my Uncle sits next to me and asks me what I was here for again. I explain to him the assignment and he sits there for a second to think. As Zach is coming back from getting water, my Uncle says, â€Å" Zach is the hardest working kid I have ever seen at Red Robin. He does the dirtiest job and never complains about it. We are sure damn lucky t o have him or we most likely be screwed. † As he hits Zach in the shoulder and gets up so Zach can sit down again. Zach smiles, and even though he knows he is doing a job that does not get any credit at all, he feels proud knowing hes made someone proud and most importantly, a family member proud. Zachs break is over and my Uncle allows me to go back to the kitchen with Zach as long as I do not get in the way. The DMO area is a messy one to say the least. With dishes all over the place, stains on the wall, water all over the floor, it is no wonder why people do not want this job. Zach can tell from the expression on my face that I was shocked to see the place so messy. â€Å" I told you our Uncle wasnt lying about it being a crappy job. This is actually clean compared to most Saturday nights, you should have seen last weeks mess, the place was flooded and the water was up to my ankles. And guess who had to take care of the problem? Yeah thats right, me! † This place really did feel like the worst job ever. Along with washing dishes and putting them away, DMOs had to do other tiny messy jobs in between washing dishes. DMOs had to take out the trash when it was full, clean the bathrooms if there was a flood, clean up spills made by costumers because the waitress or waiters were to â€Å"busy† and the worst one, clean throw up. To do this and clean dishes takes a very hard working kid or man to do. And luckily for Red Robin, they had there guy. â€Å"One time this group of about ten baseball players come in and two stupid clowns tried to see who could eat the most. Needless to say one of them threw up all over the place and I had to clean it up. The most embarrassing part was they were in their late thirties, most likely in a softball league. † On a typical Saturday night at Red Robin, there would be two DMOs. So why was Zach the only one on that night? Because people are lazy. † Zach laughs at his own joke and states â€Å" actually Im just kidding, I would probably quit if I could. Plus I couldnt give up on your Uncle. He gave me the job in the first place. † My brother shows me his hands and they are very pruny from working with the water and the soap. During the winter, when his hands would dry from being pruny, they would often crack and sometimes even bleed. This is all the norm wh en it comes to washing dishes, but people never see the little things that come in to play to make a restaurant run. Another terrible part about Zachs job is closing. Who ever is the DMO that night is usually the last one to leave the restaurant, along with the manager. The DMO has to clean every last dish and also help put them away. Out side there are around ten to fifteen trash bags filled with disgusting food and other restaurant supplies that have to be walked across the parking lot and into the dumpster. â€Å" Then when you are all set to go home and you get into your car, you realize you smell so bad and cannot wait to take a shower. Man, that shower feels great every night! † As Im about to leave Red Robin, one of the waiters shouts to the back of the kitchen â€Å" Hey Zach, can you clean up table 83? A baby just knocked down a glass of beer. I would pick it up but I got so many tables tonight. † After Zach hears the question, it seems like he does not even listen to the waiters excuse. Right away he stops washing dishes and grabs the mop and heads to clean up the mess. â€Å"Yup, you got to love being a DMO† he says in a sarcastic tone and walks away, going to do his job.

How does Shakespeare present the character of Shylock in the play Essay Example

How does Shakespeare present the character of Shylock in the play Paper Shylock is introduced as a wealthy, Jewish man who lends money and charges interest. He seems to know Antonio, a local merchant in Venice, as when Antonio goes to him for money he says how Antonio has previously spat on him. We do not know whether Shakespeare meant this to be literate or metaphorical but we do know that many Christians hated Shylock as in Elizabethan times usurers were looked down at as usury was against Christian practise and Shylock was a Jew. Shylock takes a key part in the bond plot, a plot that involved the lending of some Ducats to Antonio so long as if he need to forfeit he must give willingly a 1lb of his flesh. Antonio agrees as the way Shylock said it to him made it sound like it was a joke, and he was certain that his ships would be arriving soon with more than enough to pay off the debt. Further on in the play, we are introduced to Jessica, Shylocks daughter. Jessica is not very fond of her father and we see this in action when she runs away with a young Christian and is converted. She also steals a number of precious jewels and Ducats from her father. This sends Shylock into a rage and he is pleasantly surprised to find out that Antonios ships have failed him and so Antonio must forfeit the bond. We will write a custom essay sample on How does Shakespeare present the character of Shylock in the play specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How does Shakespeare present the character of Shylock in the play specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How does Shakespeare present the character of Shylock in the play specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Shylock seems more irate that his ducats are lost then his daughter. This is his chance for revenge against Antonio and taking out his anger about his daughter. He even says: I would my daughter were dead at my foot, and the jewels in her ear this shows him in his evil state and that he would rather see his daughter dead if it meant getting his jewels back. He goes to the courtroom fully prepared to exit with a pound of his enemies flesh. However, the fact that shylock keeps making a point of showing importance against sticking to the exact words of the bond go against him. When the Judge (Portia in disguise) reminds him that he didnt ask for blood and so if any blood spills when he takes the flesh then he will have all his possessions taken from him, as he will have broken the bond and law. When Shylock decides he would rather take the money that Bassanio has agreed to pay, Portia refuses him it, as he must take the bond and also reminds him that if he takes too little flesh or too much then he will be breaking the law. Shylock is trapped, there is no humane way that he can take the forfeit and so he pleads with the judge to forgive him and spare him of his life. The judge rules that Shylock must give half his goods the state of Venice and the other half to Antonio. Antonio says that on Shylocks death, half the money will go to his daughter and her Christian husband, he also demands that Shylock become a Christian. The way people view the character of Shylock has changed through the centuries, in the seventeenth century he was seen as a savage villain who is contrasted with the other characters comical and romantic styles. However in the nineteenth century, people focused on the sufferings of Shylock and why he behaves like he does. The reason for the change in opinion could be explained by the way anti-Semitism is seen. When the play was written, it was common to hear anti-Semitic views by the Christians, they often made jokes at those less fortunate and some could say that Shylocks purpose was for some to laugh at a Jewish persons expense. For example in act 3 scene 1 Salarino and Solanio talk about Shylocks misfortunes rather sarcastically. One opinion about the way that Shakespeare presents Shylock in the play is that he is shows him to be a Jewish man who is misunderstood, mistreated and unfairly accused. Shylock can be played as an attractive, sympathetic figure. The ending of the play helps this view very strongly as everything is taken from including his possessions and even his religion. It seems at the end that Shylock has nothing left to live for, even his daughter has played traitor to him and run off with the Christians. I hate him for he is a Christian He lends out money gratis and brings down the rate of here with us in Venice Shylock despises Antonio because of his religion and because his money lending affects Shylocks living standards and how much money he earns. It makes us feel compassion towards Shylock as opposed to Antonio in the first half of the play as by Antonio lending money for nothing it is preventing Shylock from earning more. His speech If you prick us (Act 3, Scene 1) makes us view him with more sympathy than before. He is asking for understanding and Shakespeare may have done this so that the audience could understand his anger at the way he is treated by the Christians and explains why he feels revenge is rightfully his. Yet if any sympathy was gained in this speech it was changed after he uses it to justify his constant refusal for mercy and plain revenge. Towards the end of the trial scene, Shylock is shown in a dark light as well as where we begin to feel sympathetic again. The fact that he has come fully prepared with his own knife and scales shows us the determination that he gets what he came for and it shows that he could be very disturbed to have planned it already. He constantly rejects the pleas for mercy, which could say that Shakespeare wanted to gain trust of the Elizabethans who had anti-Semitism views, if they thought Shakespeare was trying to show pity to the Jew and make him look friendly then no one would see his show as people would think he was trying to make the Elizabethans like Jewish people. So to appeal to everyone you could say he was trying to take no sides showing each character with good and bad qualities, Shakespeare was not anti-Semitic. You could say that Shylock was presented as a villain but for comical purposes. I have already mentioned how the Elizabethans saw Jews to be evil and that when they see him suffering this may have shown some crude and grotesque humour. The way Shylock is mocked in the finial scene is seen to be fairly humorous for Elizabethan standards. In the film version we watched early on in the year Al Pacino played Shylock. The way he played the part, in my opinion, made the audience sympathise with him more as his facial expressions showed that he felt just for all the wrong things he did. In the film, it showed the courtroom scene to be played in a sympathetic way. Al Pacino shows great empathy with his character when Shylock has to decide whether to take the flesh even though he will be punished. Shylocks eventual outcome is rather malicious and the way they treat him considering they should be happy that their friend is not going to be killed is rather heartless. They probably think that their actions are justified as Shylock did intend to kill Antonio, yet if they knew how much it hurts to suffer they would have let him go with no further punishment. Also if they cared about their religion so much they would understand how it would feel if they were made to change their religion.

Example of Formal Letter †English (100 Level Course)

Example of Formal Letter – English (100 Level Course) Free Online Research Papers Example of Formal Letter English (100 Level Course) Dear Sir/Madam, I am writing with regard to your invitation for the readers of your magazine to write to you giving views about how governments and individuals could cooperate to protect the global environment which remains as one of the main problems of our planet’s longevity. In my opinion, we should oblige our respective governments to draw their attention a bit more to search, but in cooperation, not like in the UNO where powerful countries still impose their preferences not looking for an equilibrated world but for one where they keep on controlling the rest, for solutions to maintain our natural resources for as long as possible. As individuals it is our duty to do so. And it is governments’ obligation to donate a 0.7% of their GDP (Gross Domestic Product), an international regulation which serves for nothing else but as a demonstration of powerful countries’ ability and possibilities of breaking others’ rules. If at least this law was obeyed, third-world governments would be able to face up to the illegal smugglers who are destroying their national natural resources to profit nobody but themselves and this is something all of us are going to pay sooner or later. As inhabitants of this planet, the â€Å"blue planet† as it is known, and consumers of its resources we should set ourselves in a more far-sighted position to avoid finding ourselves later in a world where the only thing we can do is just sit back and watch time go as a consequence of our previous silliness. Maybe in a national ambit the government should begin spending some of our taxes in campaigns to raise the conscience of people but then do not being hypocritical and apply themselves to the international legislation. I firmly hope that this letter helps readers to begin at least to think about the issue and then, if possible, making the government see a face of the State’s duty that we usually hide in the shade. Yours faithfully Student Name Research Papers on Example of Formal Letter - English (100 Level Course)Comparison: Letter from Birmingham and CritoDefinition of Export QuotasAssess the importance of Nationalism 1815-1850 EuropeThe Effects of Illegal ImmigrationStandardized TestingQuebec and CanadaPETSTEL analysis of IndiaInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This NiceBionic Assembly System: A New Concept of Self

The Accumulation Of Plastics In The World's 5 Gyres And How It Can Be Essay

The Accumulation Of Plastics In The World's 5 Gyres And How It Can Be Stopped - Essay Example The scale of plastic contamination found in the ocean water is immense. Epic amount of plastic debris has been observed floating on the ocean water beginning from the polar areas to the equator zone. The only solution to the issue is to stop dumping plastic waste in to the sea and minimize the use of plastic by switching to other alternatives where ever possible so that least plastic waste is produced. The disposal of plastic is immensely a problematic issue since much of it have been accumulating in to the enormous islands in the oceans, or gyres that are further continuing to accumulate or disintegrate in to several tiny pieces due to which sea creatures and people consume these plastic debris as we eat the marine animals. It was shocking to get to know that there are five such gyres of plastic accumulate, which is extremely hazardous for both the marine and the land habitat. Numerous marine animals die every year due to the pollution in ocean as they either ingest or get entangled in marine debris that is the waste disposed by us in to the rivers, oceans and other water ways. A vast portion of this waste reaches the seas through the rivers. Almost 80 percent of the trash emanates from the landfills as well as from other urban sources. This waste then accumulates in gyres that are the areas of low winds and slow spiraling water along the coastlines. The fishes consume this waste, the sharks and other marine animals get entangled in it and the coral reefs get damaged by it. This immensely destroys the marine life. There exist five major ocean gyres in the entire world, which are namely: North Pacific Gyre, South Pacific Gyre, North Atlantic Gyre, South Atlantic Gyre and Indian Ocean Gyre. The sailors and the fishermen conventionally avoid these gyres since they are bereaved of wind and marine creatures. The North Pacific Gyre in the Pacific Ocean possess the largest portion of the plastic accumulate than the rest of the gyres. It is known as the Great Pacific Garbage Patch as it covers a massive area that is almost equal to the size of the Texas. The plastic debris extends to about 6 meters or 20 feet down in to the water column (Robards et al, 1997). It has been found that about 3.5 million tons of waste has been deposited to this area turning it in to a plastic island (Thiel et al, 2003). It has been estimated that this size would get double in the next 5 years (Thiel et al., 2003). According to the estimates by the researchers, there is about 6 kg or 13.2 pounds of plastic for every 1 kg or 2.2 pounds of plankton in this area (Moore, et al., 2001). Some researchers and scientists consider that the Great Pacific Garbage Patch is a misnomer for the floating pile of disposed-waste that is located between the Hawaiian and Oregon islands suggesting that massive amount waste should be managed. The Great Pacific Garbage Patch basically indicates an environmental disaster for the oceans of the world that opens the eyes of the people of the wo rld towards the intense need for the conservation policies taking the oceans in to account. This patch of waste was created and continued to exist due to the ocean currents. Actually, this patch is not static in position as it sometimes drifts in to masses of land that have now appeared to resemble landfills. The patch moves with the zone of high pressure of air that is known as the North Pacific

Corporate Responsibility and Marketing Strategies Assignment - 2

Corporate Responsibility and Marketing Strategies - Assignment Example The combination of these qualities has been the pivotal reason behind the success story of Apple Inc. which revolutionized the retail industries and the technology. Apple Inc. is dedicated towards the main standards of ethical conduct, environment and social responsibilities. The prime purpose of the paper is to provide vivid information about the ethical and social responsibility, current position and strategies of the Apple Corporation. According to David Kurtz, â€Å"social responsibility is defined as the management values that comprises of contributing resources to the developing in nonprofit programs, community and maintaining the natural environment for the benefit of the general community†. Apple Inc. is a multinational corporation of America founded in 1976. Apple develops, designs, sells computer software, consumer electronics, personal computers and online services. Apple strives to be committed towards making an extraordinary technology and be socially and ethically responsible (Lencioni, 2012). According to the management of Apple Corporation, â€Å"social responsibility is defined as the essential in the manner of doing business in the organization†. In case of suppliers, it has been stated on the Progress Report of Global Suppliers Responsibility by Apple as providing safe working surroundings. Some of the social responsibility program initiated by Apple Inc. in the year 2010 includes increase in the number of facilities that are audited, use of probable conflict minerals are mapped, prevention of hiring underage workers, introduction of educated facilities that can help to manage third-party recruiters, protection of worker from other countries by dedicated additional resources and expansion in the training initiative. In case of training expansion, 300,000 workers are trained on their protections and

Project report Essay Example | Topics and Well Written Essays - 1250 words

Project report - Essay Example I reached the reception counter of the school 15 minutes before the scheduled time of opening of the school. More on my observations are recorded in the following report: The school is situated in the outskirts of the city. It is about 3 kilometers from the borders of the city. Since school buses are provided from majority of the housing colonies of the city, no problem is encountered on this account. The school is housed in a 12 acre plot of land. The lawns and the garden are well maintained. Tree plantation is carried out within and outside the compound walls of the school in a planned manner. The school works for six days in a week. It is closed on Sundays, but a skeleton management and maintenance staff is always available. Residential quarters are provided for such personnel, within the school compound. The hours of operations are between 8 a.m. to 2.00 p.m. A lunch break is provided between 11.a.m. to 11.30 a.m. The program is in line with the Bush Administration’s early childhood initiative, â€Å"Good Start, Grow Smart.† It includes efforts to strengthen Head Start, partner with States to improve childhood education and provide necessary information to teachers, caregivers and parents. The school commenced its activities from 1-1-1997, which means it was founded about 10 years ago. A registration certificate issued by the State Education Department is prominently displayed in the Office as well as in the cabin of the Principal. The School goes by the standards prescribed by the Education Department of the State Government for various categories of staff in the school. Most of the teachers are post graduates and have done special diploma courses in Montessori system of education. The School has many experienced staff on their rolls as well. Each staff member has to produce two testimonials from gazette officers, or prominent personalities of the area in which they reside. Their original

Children and Nature in Poetry

Children and Nature in Poetry In numerous poems during the romantic period the themes are centered on children and nature. The themes are not just about children alone and not just nature but the two subjects together. This is to suggest that children and nature are connected, the two subjects are one. Poets during the romanticism era use the childhood period as sort of a looking glass into nature and its true aspects which seems to get lost once adulthood is reached. The poems in the romantic era are all about trying to regain that innocence that special bond that a child seems to be able to share with nature. Samuel Coleridges poem Frost at Midnight is set in the winter season with him describing his feelings about his infant baby. Coleridge realizes how special his child is and how his child is able to share a connection with nature. A connection, that Coleridge believes that he was deprived of For I was reared/ in the great city, pent mid cloisters dim, and saw naught lovely but the sky and stars(Coleridge 51-53). Coleridge here claims that because he was raised within the city he never was able to create that special bond with nature. Due to this fact he uses his child now as sort of that medium into understanding nature, since he himself lost that time of innocence to the city. Coleridge is pained by his bringing up in the city life and throughout the poem is rejoicing that his child instead will be able to grow in nature. But thou, my babe! Shalt wander like a breeze/ by lakes and sandy shores, beneath the crags/ of ancient mountain, and beneath the clouds.(Coleridge 54-56). The line Shalt wander like a breeze suggest that Coleridge believes that child and nature are one. The child will actually become a part of nature, a breeze and shall wander in nature by the lakes and sandy shores. Coleridge by the end of his poem is still hopeful for his child. That even when his child is grown, will still remember that humans and nature are one, he claims that God will help him maintain this status. Great universal Teacher! He shall mould/ thy spirit, and by giving make it ask. Therefore all seasons shall be sweet to thee.(Coleridge 63-65). Coleridge uses the child in this poem to show that children and nature are one. Through this poem the audience is meant to see that humans and nature are not separate entities but together they act as one single unit. Unfortunately as we leave childhood and begin our journey into adulthood we seem to lose that view of nature and ourselves and begin to see nature separately. Looking next at Wordsworth poem Ode Intimations of immortality from Recollections of Early Childhood Wordsworth also agrees with the Coleridge idea, that children are able to connect with nature. The only difference between the two is that Wordsworth believes that as every child is born, they immediately share a connection with nature and with heaven, that they are born with this connection. Coleridge on the other hand believes that this connection, yes, occurs during the innocent time of childhood but is not one that is guaranteed. For Coleridge this connection must be made, you are not born with it, for he himself says he never had the chance to connect with nature the way his child is able to. Wordsworth in this poem wants the audience to wake up! To see that we have lost our way and have been sleeping, he wants us to return to the mindset of a child There was a to,me when meadow, grove, and stream,/ the earth, and every common sight,/ to me did seem/ appareled in celestial light,/ the glory and the freshness of a dream.(Wordsworth 1-5). Children are the ones who are able to see nature for what is truly is. Heaven lies about is in our infancy!(Wordsworth 66). Unfortunately Wordsworth loses this way of seeing and thinking to the world as he begins to grow. It is not now as it hath been of yore; / turn wheresorer I may/ by night or day,/ the thinks which I have seen I not can see no more. (Wordsworth 5-9). Here Wordsworth is sadden that although he tries to see what he once was able to, he can not. Wordsworth believes that losing this mentality is inevitable. Our birth is but a sleep and a forgetting; Shades of the prison house begin to close/ upon the growing boy.(Wordsworth 58, 67-68). Wordsworth is sadden by this thought that we lose our innocence appreciation for the natural world. Yet he is reminded that he can still be happy for he still has the child and his memories to help connect to nature. Wordsworth uses his experiences and a child to keep him connected and Coleridge uses his infant to keep him connected. This is what it means when Child is the father of man. Of course the child can not care for the man, but still the child has something to offer. Just as a father offers protection and care for a child, the child offers the mindset and lens into the natural world. The child is a reminder that nature and humanity are one; they are intertwined with one another.

Lessons about Writing in the Works of Various Artists Essay -- essays

Most recently, I have read several powerful essays in Exploring Language, by Gary Goshgarian, which give straightforward advice about becoming a better writer. One such essay is ?Writing for an Audience,? by Linda Flower. She believes that a good piece of writing closes the gap between the reader and the writer. Another essay that I will be looking at is Getting Started,? by Anne Lamott. She believes that good writing is about telling the truth. Patricia T. O?Conner wrote an interesting essay titled ?Saying is Believing.? In it, she tells us that a good writer is one that you can read without breaking a sweat. Which leads me to the final essay that has helped influence my writing style, ?How to Write with Style,? by Kurt Vonnegut. He contends that your own winning style must begin with ideas in your mind. The essays written by Flower, Lamott, O?Conner and Vonnegut have supplied me with a multitude of lessons and advice, so that I may improve my writing skills and engage my reader better. The first thing that struck me as important is that the writing style must change to meet the different needs and demands of the individual reader. Linda Flower states in her essay, ?Writing for an Audience,? that ?a good piece of writing closes the gap between you and the reader? (156). Before I knew this, I tended to write for an audience of robots, while I now understand that my reader?s have unique faces and personalities of their own. In her essay, Ms. Flower gives concise explanations of my audience?s needs. What does my reader?s need to know? Can they easily digest what I am writing about? What is my audience?s attitude towards my subject matter? For example, I?m going to write an essay about my dog. First, I need to d... ...l quickly loose interest and almost immediately toss my work aside for something more thought provoking. My goal is to continue learning how to improve my writing. Each essay brought valuable information that I will continue to use throughout my college years and beyond. I found it intriguing that some of the essays conveyed the same lesson, an example, ?Writing With Style,? Mr. Vonnegut stresses that language is very important within an essay, Ms Flower concurs with this advice in ?Writing for an Audience.? The essays written by Flower, Lamott, O?Conner and Vonnegut have supplied me with a multitude of lessons and advice so that I may improve my writing skills and engage my reader better. In conclusion, I would like to say with Patricia O?Conner that, ?[a] good writer can express an extremely complicated idea clearly and make the job look effortless? (180).

Globalization of Production in the Textile and Clothing Industries Essay

East European full reintegration into the world economy had already started during the eighties, but the end of the decade and the beginning of the nineties saw a sudden spurt in that direction. This has taken the form not only of a swift trade reorientation towards the West, especially the EU, but also of new forms of inward foreign direct investment (FDI), subcontracting and cooperation agreements with Western enterprises. As a consequence, Eastern Europe has become deeply involved in the larger process of globalisation of production characterizing the international economy, where firms’ operations are becoming much more complex and pervasive than traditional arms-length trade and traditional international investment, including both international production and sourcing. Therewith the process of transition to the market appears to be more and more intertwined with Western firms’ strategies. It is then of some interest to analyse the extent of such relocation, its various forms and the possible impact on both the relocating and the host countries. International relocation can be analysed from different points of view. The perspective of the present paper is to concentrate on one of the most important trade partners of Eastern Europe – Italy – and on two industrial sectors in which the latter is specialised in production and exports – textiles and clothing, which are also of paramount importance in Eastern Europe’s exports. A few data on production, employment, investment and foreign trade may suffice to show the enormous importance of these industries for Italy. In 1993 this country produced almost 40% of the entire EU production of textiles, including knitwear. The other major EU countries followed rather distanced: France (17% – including household textiles), Germany (16%) and the UK (11%). The correspondig employment for Italy was 30% of the EU total, taking into account also the firms with less than 20 employees. The second most important country – Germany – employed just half of that amount. Finally investment, both total and per head employed, reveals a similar pattern, these two countries being followed by France and the UK. The ranking is similar in the clothing industry. In 1993 Italy represented 41% of total EU production, 24% of total employment (including firms with less than 20 employees) and headed the investment ranking, both in absolute terms and on a per capita employed basis. It should be added, in this respect, the particular consumption habits of Italians, who devote to clothing a much higher share of their total consumer spending than the other European nationals. The importance of the internal market is only paralleled by the place of the two sectors in Italian foreign trade. During the last few years Italy has been the second or third world exporter both of textiles and of clothing products, if one excludes Hong Kong due to the paramount importance of its reexports. She is the first Western supplier of the G7 markets for clothing and first on a par with Germany for textiles. The industry presents the second, and growing, largest positive trade balance in Italian foreign trade. The two sectors together represent 11% of her total exports, but a much lesser share of her imports (5%). However imports tend to grow faster than exports. A growing number of competitors is gaining market shares in the EU, at the expense of the traditional leaders like Italy and Germany. Import penetration, which has roughly doubled in the last ten years, is but one of the factors that, starting from the late eighties, is exerting growing pressure on the whole industry at a EU level. Production is falling and labour productivity rising much faster than in average manufacturing. The result for the EU has been 639,000 jobs lost in 1988-94, equal to almost 30% of all job losses in the manufacturing industry. Italy was also hit, although less than other European countries for the reasons indicated later. What is the particular place of Eastern Europe in this process? The CEECs represent only roughly 3% of Italian total trade in textiles, but a much larger share in Italian imports of clothing – 15% -, their importance in Italian exports of the same being minor (2%) (table 1). Almost half of the Italian imports of clothing from Eastern Europe come from Romania and more than one fifth from Hungary, the rest being spread among the Czech and Slovak Republics, Bulgaria and Poland, in the order. Together with an increasing deficit for Italy, the share of clothing in total Italian imports from each CEEC has been increasing recently in all cases, and particularly so from Romania and Bulgaria, where it now stands at 41% and 27%, respectively, and from Hungary (12%). The two sectors behave asymmetrically: clothing looms from two to eight times larger in Italian imports than exports, while textiles are far more important in Italian exports, at the exception of exports to former Czechoslovakia. This was also the only country with which Italy ran a deficit in textiles (today with the Czech Republic). Previous studies conducted by the author (Graziani 1993, 1994a, 1994b, 1995) show a generalized relative specialization of the CEECs in most clothing products both on the EU and on the Italian market. Moreover, in both markets import penetration ratios for the same are on the increase. Does this mean that Italian textile and clothing industry is losing ground vis a vis East European producers? The question is whether international trade data – like surpluses and deficits, market shares, specialization indices and import penetration ratios – by themselves are to be considered reliable competitiveness indicators, if a substantial part of trade flows is in some way or other tied to the importing country. From this perspective, imports into the relocating country could ideally be divided into three distinct flows: a) ‘untied’ imports from foreign firms; b) imports derived from non-equity cooperation agreements (in particular from subcontracting) ; and c) FDI-related imports. International relocation of production – taken here to mean not only the physical delocalisation of production abroad, but also the organized sourcing from other countries – affects directly the two latter flows and is then crucial for interpreting the meaning of trade indicators and trends. 2) The Italian model until the mid-1980s International relocation has been almost completely absent in the Italian experience of textile and clothing production until at least the mid1980s. Contrary to the growing international redeployment of its main EU competitor – Germany -, Italian relations with foreign markets were mostly centered on arms-length exports. The few affiliates abroad of Italian bigger firms had just the task to support the sales network in the recipient country. This explains also why Italy did not incur into the same dramatic employment reduction suffered by Germany, wich lost half of it in the last twenty years. Besides limited FDI, Italian manufacturers did also avoid subcontracting abroad by obtaining its advantages on a purely domestic level. The logics of subcontracting are well known, all the more so in the textile and clothing industry. Through it, producers look for: 1) lower costs, since the subcontractors do not invoice for indirect costs; 2) more flexible and reactive supply, that can be disposed of in case of ceased necessity; and 3) eventually some expertise and know-how not available in-house. Subcontracting has always been important within Western Europe. According to a recent survey, in 1992 the clothing subcontracting sector employed in the EU 800,000 workers, including 200,000 artisans and 150,000 illicit workers (Mercer 1994). This is equal to roughly 26% of total EU employment in the textile and clothing industry. Nearly 30% were in Italy and 17% in the UK, the others following suit. Up to the mid1980s Italian producers could limit subcontracting almost exclusively within the national boundaries. The following features allowed its coming to life and its efficiency: a) the main and most original factor was represented by the so-called â€Å"industrial districts† (Becattini 1987 ).  Production was concentrating in a small area, with a myriad of interdependent small enterprises, horizontally and vertically specialized in each of the subsectors of the industry. Production of wool in Prato and Biella, silk in Como and knitting in Carpi are but a few examples of such districts. We are here in a typical Marshallian world of economies external to the enterprise, but internal to the industry, where all the firms, independently from their size, may reap the benefits from a certain clustering of activities. A traditional culture of industrial work, specialized skills both of workers and services, the possibility of rapid exchange of inventions and improvements, coupled with the widespread use of subcontracting, often to the lower paid workers of the so-called informal economy, were enhancing the locational advantages and decreasing the transaction costs, compensating in this way the higher official labour costs vis a vis lower-wage countries (Forti 1994a); b) most firms were family-run and rather small, a limited number of medium size, as compared to the average West European, while the few larger ones had not yet reached the minimum critical threshold below which a clothing manufacturer is not able to finance the very high costs of internationalization, some of which are typically ‘sunk’ costs ; c) the main outlet was represented by the national market, where a very fragmented retail network (in clothing) acted as a relative shelter from foreign competition, limiting the import penetration ratio to a level well under the EU average; d) progressively, Italian producers had chosen the product differentiation path (especially in clothing), by positioning themselves in the up-market segments, characterized by non price competition and a high fashion-, quality- and value-added content. As one knows, internationalisation of production is all the more convenient the larger the amounts to be produced and the more standardized the productive processes. ) finally, especially in the textile sector, Italian producers had continually fostered technological innovation, obtaining the highest productivity levels in the world, which allowed them to compete worldwide. 3) From domestic to international relocation: the new strategy of Italian firms. Apart from the progressive erosion of industrialized countries’ market shares, by the mid- 1980s new features were emerging in the textile and clothing sector. First of all on the international demand side. Consumption growth started to show the first signs of stagnation, while a general rethinking of the relative value of intrinsic quality as against style was in the making. More in general, a better quality/price relation was sought for. Price elasticity increased also for the high fashion- and quality-content goods. A further factor peculiar to Italy was also at work. Domestic demand started to flatten out at the end of the eighties, bringing it more in line with the demand patterns of the other industrialized countries. On the supply side, at the domestic level the concentration rate in both sectors was rapidly increasing, while large firms reorganized and diversified their production. At the same time, Italy became a very high cost country, moreover characterized by a rather rigid labour market. Abroad, emerging countries were progressively upgrading the quality of their products, through a continuous learning process. On the whole, price competitiveness tended to become more stringent. Increasing competition was stemming as well from the concentration processes affecting the distribution sector. Large distributors tended to place big orders and to intervene in the choice of styles, quality, timing and service standards (OETH 1994). A final contingent factor favourable to the internationalisation of production was due to the real appreciation of the lira between 1987 and 1992, which favoured international operations like FDI and subcontracting. As a consequence, Italian firms started to undergo a rather rapid shift from a purely commercial approach at the international level to a relocation approach. This path was followed not only by large, but also by medium and small enterprises. Relocation expressed itself in two main ways: non-equity cooperation agreements – licensing, management contracts, but above all subcontracting – with some FDI, in lower wage countries; equity agreements – mostly FDI in the form of acquisitions – at first in the most developed markets; These two main ways of redeployment obviously respond to different motivations. At the beginning, relocation in low-wage countries took mainly the form of international subcontracting. The only exception was represented by the textile group Miroglio, which already in 1971 had realized some FDI in Greece, Tunisia and Egypt. In a second phase, the same group has switched to an organization of production based on so called ‘platforms’, that have the task of undertaking some downstream operations in the clothing industry and of optimizing the relations with nearby subcontractors. We have already noted above that the most powerful force behind Italian firms’ subcontracting has certainly been the abatement of production costs (cost saving subcontracting). East Europeans subcontractors have been used only in a very minor way as carrying out special functions (specialty subcontracting) or else as capacity reservoirs in case of occasional demand surges (complementary subcontracting). It can also take various forms. The most widespread is at the start a simple agreement with a local producer in order to buy the final product. At most, the Italian firm bought locally or elsewhere the intermediate products necessary to the productive process. In other cases subcontracting involved the export of semifinished products and the reimport of the finished ones, both without or under the outward processing traffic (OPT) regime. Very similar in nature to the US operations of offshore assembly provisions in other fields of industry as well, OPT takes place when some phases of the textile and clothing production chain – typically: the sewing phase – are carried out by foreign subcontractors. The latter utilise fabrics provided (and owned) by the subcontracting firm, temporarily exported towards the processing country under an EC tariff exemption regime. Up to the entry into force of the Interim Agreements of the EAs customs tariffs were levied only on the value added abroad. Since then, they were abolished altogether. On the other hand, acquisitions in the most sophisticated markets allowed Italian producers to attain several objectives: a) to acquire prestigious brand names; b) to adhere more closely to the host nation’s consumers’ tastes, especially in the medium segments absorbing large amounts of production, and gain market shares from within, keeping a presence in strategic markets; c) possibly, to penetrate third markets and also reimport part of the production; and d) to use the international subcontracting network of the acquired company, especially if it is German. So Marzotto, one of the top textile group in Italy, has acquired the German clothing company Hugo Boss, with a lengthy experience of subcontracting abroad, mainly in Eastern Europe. The aim is to have in a few years half of its production abroad. Another big group, Miroglio, has secured smaller, but more numerous firms: the clothing companies Caroline Rohmer and Sym Claverie in France and Glaeser, Flick, Skarabeus and Gili in Germany, plus the German textile company Steiger&Deschler (Ulmia). Finally GFT acquired the third German clothing producer, Baumler.

Mergers and acquisition

Mergers and acquisition Outline the economic arguments for and against British Home Stores (BHS) taking over Arcadia?British Home Stores has grown from a single store in South London to a multinational retail company with a major presence both in the UK and later on in overseas clothing markets. In 1986 they merged with Habitat/Mothercare to form Storehouse plc. Then in May 2000, Philip Green bought Bhs from the Storehouse Group. Green has been successful so far and has managed to turn the business around and increased the value of the business from 0m to an estimated 0m and raise operating profits by 257 percent. After a failed attempt to takeover Marks Spencer earlier this year Green continued his ambition to expand his empire by moving in to takeover the Arcadia group which has a large portfolio of brands including Topman/Topshop, Miss Selfridge, Burton, Dorothy Perkins, Wallis and Evans. The deal would complete a horizontal takeover and, through external growth, create the biggest fashion retail group in the U.K.English: Marks and Spencer store, Birmingham High ...A combination of Bhs and the Arcadia, the UK's second largest retailer after Marks Spencer, would catapult Green's retail empire into pole position in the womenswear market, taking its share to 12.9%, ahead of Marks Spencer's 12.1%. This would in turn increase the buying power of the company and leave Green in a position to take control of the fashion market sector. With these points in mind there are both economic arguments for and against the takeover that I will evaluate and explain. Firstly it can be argued that the takeover will bring a number of benefits to the economy in both the short and long run however there are sometimes trade offs which, will lead to an economic argument against the takeover.Mr Green and Bhs will argue that the...

How to Speak Shakespearean Verse

How to Speak Shakespearean Verse We start with a practical approach to an old question: how do you speak Shakespearian verse? Bring Shakespeare to life in the classroom and drama studio with the understanding that Shakespeare wrote his plays in verse. This poetic framework not only gives characters a structured speech pattern but enhanced authority. What Is Verse? Unlike modern plays, Shakespeare and his contemporaries wrote plays in verse. This is a poetic framework that gives characters a structured speech pattern and enhances their authority. Typically, Shakespeare’s verse is written in lines of ten syllables, with an ‘unstress-stress’ pattern. The stress is naturally on the even-numbered syllables. For example, take a look at the first line of Twelfth Night: If mu- / -sic be / the food / of love, / play onba- BUM / ba- BUM / ba- BUM / ba- BUM / ba- BUM However, verse isn’t spoken continuously in Shakespeare’s plays. Generally, characters of higher status speak verse (whether they are magical or aristocratic), especially if they are thinking aloud or expressing their passions. So it would follow that characters of low status don’t speak in verse – they speak in prose. The easiest way to tell whether a speech is written in verse or prose is to look at how the text is presented on the page. Verse doesn’t go to the edge of the page, whereas prose does. This is because of the ten syllables to a line structure. Workshop: Verse Speaking Exercises Choose a lengthy speech by any character in a Shakespeare play and read it aloud whilst walking around. Physically change direction every time you reach a comma, colon or full stop. This will force you to see that each clause in a sentence suggests a new thought or idea for your character.Repeat this exercise, but instead of changing direction, say the words â€Å"comma† and â€Å"full stop† out loud when you get to the punctuation. This exercise helps heighten your awareness of where there is punctuation in your speech and what its purpose is.Using the same text, take a pen and underline what you think are the natural stress words. If you spot an often repeated word, underline that as well. Then practice speaking the text with an emphasis on these key stress words.Using the same speech, speak it aloud forcing yourself to make a physical gesture on every single word. This gesture can be clearly connected to the word (for example a finger point on â€Å"him†) or c an be more abstract. This exercise helps you to value every word in the text, but again it will make you prioritize the correct stresses because you will naturally gesture more when saying keywords. Finally and above all, keep speaking the words aloud and enjoying the physical act of speech. This enjoyment is the key to all good verse speaking. Performance Tips Always use the punctuation in order to discover the natural places to pause or breathe when speaking verse. A common mistake is to always pause for breath at the end of a line. As Shakespeare often writes sentences that go across lines, this tendency to breath at the end of the line will distort the meaning and create an unnatural intonation.Be aware of the natural stress rhythms in the verse but don’t allow them to dominate your delivery of the line. Instead look at the line in its entirety and decide where your stress should go.Listen to the beautiful imagery and poetic elements of the verse and close your eyes when saying the words. Allow the imagery to form pictures in your mind. This will help you find meaning and substance in your lines. If you connect imaginatively with the language, you will naturally speak the words more effectively.Listen carefully to the colliding rhythms and sounds in Shakespeare’s verse. Often repeated words, harmonic sounds, and clashing s ounds help you to understand Shakespeare’s intentions and the motivations of your character. Obviously, use a dictionary if the context doesn’t present you with the meaning of a word you say. Not knowing the meaning of one of your words can be a problem. If you don’t know what it means, the chances are the audience won’t either!

Human Resource Managment Essay Example | Topics and Well Written Essays - 1750 words

Human Resource Managment - Essay Example 9).4 It will stimulate the HR officer at GS Plumbing to don a professional perspective and will accord a formal recognition and motivation to the HR officer that is Alan Arrowsmith (Bragerstock, 2000, p. 524).5 HR audit will also lead to the identification of the problems marring GS Plumbing, resulting in an appropriate strategy aimed at resolving these problems (Hartsfield, 1990, p. 31).6 This endeavour will also lead to a systematic job analysis of all the employees at GS Plumbing and will help the company in designing appropriate performance management and appraisal systems (Hartsfield, 1990, p. 37).7 HR audit is also about basically recognizing the need for change and initiating and managing change (Stemple, 2006, p. 14).8 So far the top management at GS Plumbing is noncommittal about the issues hampering the smooth working of the organization, as is evident by the approach of Greg Smith, the owner of the company. So, an HR function audit by GS Plumbing will facilitate a smooth a doption and initiation of the change mindset on the part of the management and the employees. To assure the effectiveness of the proposed HR audit, it will be really helpful if the team drafted for conducting this audit involves a cross section of the staff working at varied levels at GS Plumbing (Moore, 2007, p. 53).9 This should include the owner, Greg Smith, the HR manager Alan Arrowsmith, the middle managers, particularly Gail White and at least one representative each of full-time and part-time plumbers. If possible and financially viable, the company can also hire an HR consultant to help and assist in this audit. Another big problem diluting the efficiency at GS Plumbing is the unplanned absence of employees. It is a fact that some of the employees may be resorting to... This paper approves that a formal and effective employee retention policy is pivotal for the long term success and sustenance of GS Plumbing. The success in retaining employees will add to customer satisfaction, will mitigate dissent amidst the staff, will allow for the achievement of a pool of experienced and skilled employees who could act as mentors or could be eventually absorbed in the management, and assure that the knowledge and experience that the employees have gained over time remains embedded within the company’s resource base. The management could come out with a lucrative bonus policy to prevent employees from working freelance after hours. The talent and contribution of the junior employees should be promptly recognized by extending promotions and salary raises. The top managers should spend more time interacting and mixing with the plumbers. Overall, care should be taken to make all the plumbers feel that they are respected and recognized. GS Plumbing being a sm all concern, it will get ample word of mouth publicity by initiating such policies. This essay makes a conclusion that at present, the managerial policies towards HR function at GS Plumbing are noncommittal and non formal. A great deal of this has to do with the lack of interest and initiative on the part of the top management. The dearth of employee retention, recruitment, compensation and review policies are taking a heavy toll on the long term sustenance of the company. Communication gap between the employees and the management is one other sore factor.

Computer forensics Essay Example | Topics and Well Written Essays - 750 words - 1

Computer forensics - Essay Example This research will begin with the definition of computer forensics as a method utilized for the analytical analysis and investigative methods to identify, gather, inspect and preserve information and evidence which is magnetically encoded or stored. Typically computer forensics is used to offer digital evidence of a broad and specific activity in any area of life. Additionally, a forensic analysis is performed for a wide variety of reasons. In the majority of cases, computer forensics is used for the high profile civil litigation or criminal investigation, however digital forensic methods can be of value in a broad range of circumstances, comprising, basically re-tracing steps formulated when information has been lost. Companies that the author has selected for this report are 1) New York Computer Forensics [Web site: Â  http://newyorkcomputerforensics.com]; 2) Guidance Software Professional Services [Web site: http://www.guidancesoftware.com]. New York Computer Forensics Company ha s skilled and expert computer forensic staff and experts. These people effectively utilize the proven methods and sophisticated software, and tools which can be used to analyze and retrieve the entire data on a crime scene system to an absolute level as probable. In this scenario, this kind of material can include deleted files and e-mail and logs and other details that can be related to the problems and issues being examined.

The coming of the American Revolution Research Paper

The coming of the American Revolution - Research Paper Example Great Britain was expected to be victorious because of its huge armed and naval power. Comparatively, American side was much more lacking in terms of armed and naval forces, size of army and previous experience at fighting against any huge state. Americans were interested to fight for independence while British fought for the continuity of their control over the American colonies considering their fighting spirit as a mutiny. Benedict Arnold was a part of Patriots belonging to the American side, but after being neglected and not sufficiently appreciated for his efforts in the wars, he became a turncoat and joined British army. Both sides have different advantages and disadvantages regarding their skills and experience. However, America has an upper hand in the war followed by its independence. The turning point for the Patriots was the battle of Saratoga. This paper discusses about the role of Benedict Arnold in the American Revolution, the advantages and disadvantages of the two sid es of the Revolution and the turning point for the patriots. Benedict Arnold, an Important Figure in the American Revolution Benedict Arnold participated in the American Revolution and was responsible for many victories during the revolution. Initially, he appeared as a heroic figure as he worked very hard for the independence of America colonies. Arnold became a part of the Continental Army as a patriot in 1775. Arnold joined Allen and his Green Mountain Boys on 10 May in order to take hold of the credulous British fort located at Ticonderoga in New York1. Arnold took part in another mission, which was planned to assemble Canadian dwellers as members of American army and take hold of the northern base that was held by Britain at that time so that the striking rate of the American side gets improved. This mission was very troublesome as the troops were required to march to Quebec from Maine. Arnold managed to attack the well guarded Quebec along with other patriots through a snowsto rm on 31st December knowing about the death and severe condition of many of his troops. He was left with no other opportunity, but to assault against the force. Arnold was severely injured and the attackers failed to have any victory. They had to face severe loss at the hands of British and Canada remained a British colony2. After being in good health again, Arnold joined in a significant mission that was to obstruct British incursion in New York in autumn of 1776. Arnold’s role in constructing an American naval force was appreciative as he managed to provide hastily prepared armada on Lake Champlain where a British invasion under the command of General Carleton was expected. British fleet was flabbergasted at finding American fleet waiting for them beforehand3. The British fleet pushed back the American fleet, but the action took a long time, which made the British army return to Canada after reaching New York as the war season was over. Arnold’s effort was approving and admirable as the Patriots were able to shun a major destructive step from the British side4. Arnold was unable to get the appreciation and recognition that he deserved instead of all his efforts towards supporting the independence cause. Arnold had no promotion while five junior officers of American army were endorsed to higher ranks. Considering this step as disapproving, he resigned from the army, but after

Evidentialist Method Apologetics Essay Example for Free

Evidentialist Method Apologetics Essay Introduction Apologetics comes in several different methods that are utilized to defend one’s faith and also to evangelize. One method of apologetics is Evidentialism, also known as Natural Theology. Evidentialism is probably the most popular form of apologetics, if not the one that leads the field. Our current world demands proof and supporting data and Evidentialism stresses the deliverance of accurate substantiation with the hope of bringing cynics and criticizers to the truths of Christianity. Evidentialism continues to excel in the field of apologetics and does well in confronting the major worldviews with the truths of the Christian faith that can be proven with factual analysis. This review will provide the reader with a summary of the Evidentialist Method, a critique of the Evidentialist Method, and a list of some of the more popular Evidentialists. Summary of the Evidentialist Method Apologetics comes from 1 Peter 3:15 and is most properly defined as giving a defense. In his commentary, John Walvoord states, â€Å"(apologian, the â€Å"defense† which a defendant makes before a judge; (Acts 22:1; 25:16) for their hope in Christ.† It is the impetus for Evidentialist apologetics to follow this call and seek to â€Å"Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have.† Another writer, Dan Story, states, â€Å"This is ‘evidential’ apologetics, and it works on the premise that the weight of the evidence will always support Christianity and always refute contradicting beliefs.† In order for Evidentialism to be effective, it must hold to its premise of dispensing the truths about Christianity by establishing factuality. The Evidentialist is able to take any offered topic and utilize it as evidence as they are stimulated by the antagonist’s desire to deliberate logic and reason. In Acts 19:8, the Apostle Paul was diligently â€Å"arguing persuasively about the kingdom of God.† Yet, Paul understood completely that there was none other that could open the hearts of men except God (Acts 16:14). Critique of the Evidentialist Method The Evidentialist Model for apologetics is a very sensible method to be utilized in evangelism. The world today demands physical, tangible proof and relies only on what can be seen and studied, and the Evidentialist is quite versed in the practicality and effective use of the method to clarify God’s truths. The method accepts the essential foundations of the non-believing doubter and tries to supply purposeful truth to that individual area. This reason-giving model has established its effectiveness in apologetics. There are a couple of issues of concern when it comes to the application of Evidentialism. One concern that stands out is that it adopts the thought that the fallen man can come to the supposition of Christ as Savior. It is my contention and belief that aside from the Holy Spirit man cannot come to this conclusion. However, I do feel that via the logical evidence presented, God opens the non-believer’s heart. Story clearly shows the â€Å"Holy Spirit also convicts and convinces people of the truth through extra-biblical evidences.† Popular Evidentialists History shows that the method of Evidentialism has been utilized for quite some time. There have been many superior thinkers who have used the method and have contributed greatly to the enhancement of apologetics. Although the list is long, a few of these men merit mention, William Paley (1743-1805), John Locke (1632-1704), and more contemporarily, Norman Geisler, William Lane Craig, Lee Strobel, Gary Habermas and Ravi Zacharias. These stellar thinkers have all utilized Evidentialism in furthering apologetics. There is an organization worthy of mention, Answers in Genesis, who employs the use of Evidentialism in explaining creationism to minister the truths of God, which also includes the explanation of the Gospel to many non-believing skeptics that exist within many secular evolutionist groups. Conclusion The Great Commission demands that all believers be prepared to defend their faith and be ready to offer a defense for those beliefs. There are many opposing worldviews that stand between men and salvation. When these opposing views are confronted in a loving and practical manner, much misconception can be dispelled in a practical manner. Using Evidentialism, the world that desires substantiation, a method driven apologetic is very successful. Bibliography Booth, Anthony Robert. The Two Faces of Evidentialism. Erkenntnis 67:3 (2007), http://search.proquest.com.ezproxy.liberty.edu:2048/docview/195447959 (accessed January 18, 2013). Story, Dan. Defending Your Faith. Grand Rapids, MI: Kregel Publications, 1997. Story, Dan. Engaging the Closed Minded: Presenting Your Faith to the Confirmed Unbeliever. Grand Rapids, MI: Kregel Publications, 1999. Sudduth, Michael. Reformed epistemology and Christian apologetics. Religious Studies 39:3 (2003), http://search.proquest.com.ezproxy.liberty.edu:2048/docview/197230405/abstract?accountid=12085 (accessed January 18, 2013). Walvoord, John F., Roy B. Zuck, and Dallas Theological Seminary. The Bible Knowledge Commentary: An Exposition od the Scriptures. Wheaton, IL: Victor Books, 1983. The Holy Bible: New International Version [ 1 ]. John F. Walvoord, Roy B. Zuck and Dallas Theological Seminary, The Bible Knowledge Commentary: An Exposition of the Scriptures (Wheaton, Il: Victor Books, 1983-), 1Peter 3:15. [ 2 ]. The Holy Bible: New International Version, Biblegateway.com. http://www.biblegateway.com/passage/?search=1 Peter 3:15version=NIV (accessed January 18, 2013). [ 3 ]. Dan Story, Engaging the Closed Minded: Presenting Your Faith to the Confirmed Unbeliever (Grand Rapids, MI: Kregel Publications, 1999), 64. [ 4 ]. Dan Story, Defending Your Faith (Grand Rapids, MI: Kregel Publications, 1997), 4.

Product and market analysis of Ice Cream

Product and market analysis of Ice Cream Kulfi is a popular South Asian, ice cream made with boiled milk typically from water buffalo. It comes in many flavors, including pistachio, malai, mango, cardamom (elaichi), and saffron (kesar). Kulfi differs from western ice cream in that it is richer in taste and creamier in texture. As well, where western ice creams are whipped with air or overrun, kulfi contains no air; it is solid dense frozen milk. It is made by boiling milk until it is reduced to half. Then sugar is added and the mixture is boiled for another ten minutes. Then flavorings, dried fruits, cardamom, etc. are added. The mixture is then put in moulds and frozen. One can eat kulfi plain as is or it can be garnished with ground cardamom, saffron, or pistachio nuts. As well, Kulfi is also served with Falooda vermicelli noodles. But since the kulfi could not become world famous, with the concept of kulfi, ice-cream was started in 1981 in India. Then onwards it has been one big journey. on the road. Now, Ice Age The Healthy Ice Cream Parlor brings to you the new generation of Ice Creamsà ¢Ã¢â€š ¬Ã‚ ¦. The Evolution of Ice Cream Ice creams origins are not known to reach back as far as the second century B.C., although no specific date of origin nor has inventor been undisputable credited with its discovery. We know that Alexander the Great enjoyed snow and ice flavored with honey and nectar. Biblical references also show that King Solomon was fond of iced drinks during harvesting. During the Roman Empire, Nero Claudius Caesar (A.D. 54-86) frequently sent runners into the mountains for snow, which was then flavored with fruits and juices. Over a thousand years later, Marco Polo returned to Italy from the Far East with a recipe that closely resembled what is now called sherbet. Historians estimate that this recipe evolved into ice cream sometime in the 16th century. England seems to have discovered ice cream at the same time, or perhaps even earlier than the Italians. Cream Ice, as it was called, appeared regularly at the table of Charles I during the 17th century. France was introduced to similar frozen desserts in 1553 by the Italian Catherine de Medici when she became the wife of Henry II of France. It wasnt until 1660 that ice cream was made available to the general public. The Sicilian Procope introduced a recipe blending milk, cream, butter and eggs at Caf Procope, the first caf in Paris. Ice Cream for America The first official account of ice cream in the New World comes from a letter written in 1744 by a guest of Maryland Governor William Bladen. The first advertisement for ice cream in this country appeared in the New York Gazette on May 12, 1777, when confectioner Philip Lenzi announced that ice cream was available almost every day. Records kept by a Chatham Street, New York, merchant show that President George Washington spent approximately $200 for ice cream during the summer of 1790. Inventory records of Mount Vernon taken after Washingtons death revealed two pewter ice cream pots. President Thomas Jefferson was said to have a favorite 18-step recipe for an ice cream delicacy that resembled a modern-day Baked Alaska. In 1812, Dolley Madison served a magnificent strawberry ice cream creation at President Madisons second inaugural banquet at the White House. Until 1800, ice cream remained a rare and exotic dessert enjoyed mostly by the elite. Around 1800, insulated ice houses were invented. Manufacturing ice cream soon became an industry in America, pioneered in 1851 by a Baltimore milk dealer named Jacob Fussell. Like other American industries, ice cream production increased because of technological innovations, including steam power, mechanical refrigeration, the homogenizer, electric power and motors, packing machines, and new freezing processes and equipment. In addition, motorized delivery vehicles dramatically changed the industry. Due to ongoing technological advances, todays total frozen dairy annual production in the United States is more than 1.6 billion gallons. Wide availability of ice cream in the late 19th century led to new creations. In 1874, the American soda fountain shop and the profession of the soda jerk emerged with the invention of the ice cream soda. In response to religious criticism for eating sinfully rich ice cream sodas on Sundays, ice cream merchants left out the carbonated water and invented the ice cream Sunday in the late 1890s. The name was eventually changed to sundae to remove any connection with the Sabbath. Ice cream became an edible morale symbol during World War II. Each branch of the military tried to outdo the others in serving ice cream to its troops. In 1945, the first floating ice cream parlor was built for sailors in the western Pacific. When the war ended, and dairy product rationing was lifted, America celebrated its victory with ice cream. Americans consumed over 20 quarts of ice cream per person in 1946. In the 1940s through the 70s, ice cream production was relatively constant in the United States. As more prepackaged ice cream was sold through supermarkets, traditional ice cream parlors and soda fountains started to disappear. Now, specialty ice cream stores and unique restaurants that feature ice cream dishes have surged in popularity. These stores and restaurants are popular with those who remember the ice cream shops and soda fountains of days past, as well as with new generations of ice cream fans. According to legend, Marco Polo brought the secrets of ice cream with him from the Orient, together with other sundry savories. There is, however, no proof of that, although there is some evidence that the Chinese indulged in iced drinks and desserts, which gives some weight to the Marco Polo theory. The Chinese did, however, teach Arab traders how to combine syrups and snow, to make an early version of the sherbet. Arab traders proceeded to show Venetians, then Romans, how to make this frozen delight. The Emperor Nero was quite fond of pureed fruit, sweetened with honey, and then mixed with snowso much so that he had special cold rooms built underneath the imperial residence in order to store snow. In the 1500s, Catherine de Medici brought the concept of the sorbet to the French, who were soon to make a great improvement on it. As you will have noted, the above are frozen desserts, not ice cream. That invention awaited the development of the custard, then the discovery that freezing it would create a delectable dessert. This notable event occurred in 1775 in France, and was shortly followed by the invention of an ice cream machine, which did a much better job of creating a light and fluffy frozen custard than beating by hand could do. Thomas Jefferson, who imitated Nero in having a special cold room for storing snow, provides us with the first recipe for ice cream found in the United States. Not to be outdone, George Washington invested in one of the ice cream machines. Until 1851, ice cream (or, more frequently, cream ice) was solely made at home. But an intrepid man from Baltimore, named Jacob Fussell changed all that by opening the first ice cream factory. Near the turn of the century, the ice cream soda was created, although by who seems to be in questioneither James W. Tuff or Robert Green. It does seem to have been done by accident, howevera scoop of ice cream falling in a glass of flavored soda water. At any rate, the drink became a national craze, and many a girl and boy went courting over an ice cream soda. So many, in fact, that many municipalities passes laws forbidding the sale of soda water on Sunday. Quickly afterwards, the sundae was inventedit contained the ice cream, syrup, and whipped cream of the soda, but without the evil influence of soda water. Numerous variations existed. The next ice cream craze with the 1904 Louisiana Purchase Exposition in Saint Louis. Charles Menches was doing a lively business selling scoops of ice cream in dishes, all the way up to the point that he ran out of dishes. Frustrated, but determined to still find a way to make a profit, he lighted upon his friend Ernest Hamwi, who was selling a wafer-like cookie called zalabia (a Syrian treat). The combination proved irrestible. HISTORY OF THE ICE CREAM CONE For over a century, Americans have been enjoying ice cream on a cone. Whether its a waffle cone, a sugar cone or a wafer cone, what better way to enjoy a double scoop of your favorite flavor? Making Its Appearance The first ice cream cone was produced in 1896 by Italo Marchiony. Marchiony, who emigrated from Italy in the late 1800s, invented his ice cream cone in New York City. He was granted a patent in December 1903. Although Marchiony is credited with the invention of the cone, a similar creation was independently introduced at the 1904 St. Louis Worlds Fair by Ernest A. Hamwi, a Syrian concessionaire. Hamwi was selling a crisp, waffle-like pastry zalabis in a booth right next to an ice cream vendor. Because of ice creams popularity, the vendor ran out of dishes. Hamwi saw an easy solution to the ice cream vendors problem: he quickly rolled one of his wafer-like waffles in the shape of a cone, or cornucopia, and gave it to the ice cream vendor. The cone cooled in a few seconds, the vendor put some ice cream in it, the customers were happy and the cone was on its way to becoming the great American institution that it is today. A Business Is Born St. Louis, a foundry town, quickly capitalized on the cones success. Enterprising people invented special baking equipment for making the Worlds Fair cornucopia cones. Stephen Sullivan of Sullivan, Missouri, was one of the first known independent operators in the ice cream cone business. In 1906, Sullivan served ice cream cones (or cornucopias, as they were still called) at the Modern Woodmen of America Frisco Log Rolling in Sullivan, Missouri. At the same time, Hamwi was busy with the Cornucopia Waffle Company. In 1910, he founded the Missouri Cone Company, later known as the Western Cone Company. As the modern ice cream cone developed, two distinct types of cones emerged. The rolled cone was a waffle, baked in a round shape and rolled (first by hand, later mechanically) as soon as it came off the griddle. In a few seconds, it hardened in the form of a crisp cone. The second type of cone was molded either by pouring batter into a shell, inserting a core on which the cone was baked, and then removing the core; or pouring the batter into a mold, baking it and then splitting the mold so the cone could be removed with little difficulty. In the 1920s, the cone business expanded. Cone production in 1924 reached a record 245 million. Slight changes in automatic machinery have led to the ice cream cone we know today. Now, millions of rolled cones are turned out on machines that are capable of producing about 150,000 cones every 24 hours. FROM THE COW TO THE CONE How Ice Cream Is Made Everybody has a favorite flavor or brand of ice cream, and the debate over whose ice cream is the best rages on each year. While each manufacturer develops its own special recipes, ice cream production basics are basically the same everywhere. The most important ice cream ingredients come from milk. The dairy ingredients are crucial in determining the characteristics of the final frozen product. Federal regulations state that ice cream must have at least 10% milk fat, the single most critical ingredient. The use of varying percentages of milk fat affects the palatability, smoothness, color, texture and food value of the finished product. Gourmet or super premium ice creams contain at least 12% milk fat, usually more. Ice cream contains nonfat solids (the non-fat, protein part of the milk), which contribute nutritional value (protein, calcium, minerals and vitamins). Nonfat dry milk, skim milk and whole milk are the usual sources of nonfat solids. The sweeteners used in ice cream vary from cane or beet sugar to corn sweeteners or honey. Stabilizers, such as plant derivatives, are commonly used in small amounts to prevent the formation of large ice crystals and to make a smoother ice cream. Emulsifiers, such as lecithin and mono- and diglycerides, are also used in small amounts. They provide uniform whipping qualities to the ice cream during freezing, as well as a smoother and drier body and texture in the frozen form. These basic ingredients are agitated and blended in a mixing tank. The mixture is then pumped into a pasteurizer, where it is heated and held at a predetermined temperature. The hot mixture is then shot through a homogenizer, where pressure of 2,000 to 2,500 pounds per square inch breaks the milk fat down into smaller particles, allowing the mixture to stay smooth and creamy. The mix is then quick-cooled to about 40 °F and frozen via the continuous freezer method (the batch freezer method) that uses a steady flow of mix that freezes a set quantity of ice cream one batch at a time. During freezing, the mix is aerated by dashers, revolving blades in the freezer. The small air cells that are incorporated by this whipping action prevent ice cream from becoming a solid mass of frozen ingredients. The amount of aeration is called overrun, and is limited by the federal standard that requires the finished product must not weigh less than 4.5 pounds per gallon. The next step is the addition of bulky flavorings, such as fruits, nuts and chocolate chips. The ingredients are either dropped or shot into the semi-solid ice cream after it leaves the freezer. After the flavoring additions are completed, the ice cream can be packaged in a variety of containers, cups or molds. It is moved quickly to a hardening room, where sub-zero temperatures freeze the product to its final state for storage and distribution. ICE CREAM LABELING WHAT DOES IT ALL MEAN? There are many choices in todays ice cream case to suit a wide variety of consumer tastes. There is plenty of information on food labels, but what does it really mean? Here, the International Ice Cream Association sheds some light on how ice cream and related products are labeled. Labeling Definitions The U.S. Food and Drug Administration (FDA) sets standards of identity for many foods so that consumers will get a consistent product, no matter what brand or type they buy. For ice cream, FDA permits the use of nutrient descriptors such as light, reduced fat and low fat so that consumers know exactly what theyre selecting in terms of nutritional content. These FDA standards follow the federal Nutrition Labeling and Education Act (NLEA), which governs all food labeling. Here are some of the terms consumers are seeing in the supermarket, and exactly what those terms mean: Ice cream is a frozen food made from a mixture of dairy products, containing at least 10% milk fat. Reduced fat ice cream contains at least 25% less total fat than the referenced product (either an average of leading brands, or the companys own brand.) Light ice cream contains at least 50% less total fat or 33% fewer calories than the referenced product (the average of leading regional or national brands.) Low fat ice cream contains a maximum of 3 grams of total fat per serving Nonfat ice cream contains less than 0.5 grams of total fat per serving. Quality Segments In addition, there are commonly used marketing phrases that describe ice cream products in terms of quality segments, such as super premium, premium and economy. Several factors can contribute to a products quality segment, such as price, brand positioning, product packaging, quality of ingredients and the amount of overrun (air) in the product. Overrun refers to the amount of aeration the ice cream undergoes during its manufacture that keeps the mixture from becoming an inedible frozen mass. Overrun is governed by federal standards in that the finished product must not weigh less than 4.5 pounds per gallon. Super-premium ice cream tends to have very low overrun and high fat content, and the manufacturer uses the best quality ingredients. Premium ice cream tends to have low overrun and higher fat content than regular ice cream, and the manufacturer uses higher quality ingredients. Regular ice cream meets the overrun required for the federal ice cream standard. Economy ice cream meets required overrun and generally sells for a lower price than regular ice cream. Ice Age The Healthy Ice Cream Parlor Company profile: Name: Ice Age The Healthy Ice Cream Parlor Date of Launch: 20th September 2006 Promoters: Justin Dcosta Phinsy Chirayath Rahul Mahapatra Shruti Saraf Aaron Dsouza Fizzah S.J Product: Sugar free and Fat free healthy Ice Creams. Health conscious desert. Proposed Flavors: World famous Vanilla and 20 different mouth watering flavors. Project: Manufacturing and selling of healthy sugar free and fat free Ice Creams. Specially made for health conscious and sweet tooth people. Head of department/ management: Justin Dcosta : Finance Phinsy Chirayath : Public Relation Rahul Mahapatra : Marketing Shruti Saraf : Product Testing Aaron Dsouza : Human Resources Fizzah S.J : Outlet manager Investments: Total capital investment required: 7 crore Borrowed capital (loan from IDBI bank): 3 crore Total partners investment: 4 crore Each partners capital: 70 lakhs All the six promoters and administrators of Ice Age Ltd will be equal partners and the profits sharing ratio between them will be equal. Introduction. Founded in Mumbai, Maharashtra, Ice Age Ltd.. company is setting up an Ice Cream manufacturing and selling parlor. The project will have great significance in the present day context of increasing weight and illness among the youth as well as adults due to increasing fat and sugar intake due to increasing content of sweetener in the Ice Creams and juices. The manufacturing of all types of ice creams will be done at its production site and then will be transported to its parlors established in the heart of the city. Ice Age Ltd.. is entering the Indian market with an aim of establishing its brand as a necessity of the Indian buyers. The company will follow a strategic positioning approach for the target market. Ice Age Ltd.. has kept into account the income and behavioral factor of the Indian buyers while designing the products. It is important for the company to understand the consumer behaviour before it goes into such a market. The Indian consumer for the first time will have a premium product which is eco-friendly, healthy and affordable. Business strategy Our business strategy will include the determination of the most beneficial product market in term of establishing itself in this new product segment. The most important factor for the success of Ice Age Ltd. brand is the perception of the consumer and to what extent it can build a positive image in the consumers mind. The intensity of the business environment, the sustainable competitive advantage of a quality product will give it a strong base to build the market. It is important for us to adopt a different strategy for the Indian market since it is composed of quality buyers as well as those who will buy for their family. Thus, we shall introduce some new strategies so as to establish our self in the Indian market and develop a strong customer base. The Model used for preparing the marketing strategy by Ice Age Ltd.. in the Indian Market Product Range External Analysis Competitors Analysis Internal Analysis Environment Analysis Marketing Strategies Future Plans Conclusion The first growth vector will involves gaining penetration with the existing product-market Ice Age Ltd. will attempt to attract customers from competitors through its strategic positioning and will establish strong brand equity. The second growth vector will involves product expansion while staying in the current market. Ice Age Ltd. will then offer a new product. It will be aimed not only for the existing market but also for the price conscious segment. The third growth vector will apply the same products to the new markets. The fourth growth vector will be to diversify into new product markets. We shall concentrate on the second growth vector and study the strategy with respect to the Ice Cream market. Internal Analysis According to the recent studies, most of the newly launched product or services fail due to improper analysis of their internal and external needs. A company should most effectively and efficiently take care of all the internal matters and needs. Since internal analysis is so use full and the life cycle as well as pricing is totally depended upon this analysis, Ice Age Ltd.. has taken proper and fully effective steps in analyzing all the need and requirements of the company. During internal analysis the promoter should take care of the following things: Raw material requirement Power supply Labour requirement Working force Capital Working capital Internal rules and regulations Proper management Proper material handling External Analysis Customer Analysis The Indian market with its vast size and demand base offers great opportunities to marketers. Two-thirds of countries consumers live in rural areas and almost half of the national income is generated here. It is only natural that rural markets form an important part of the total market of India though the urban market is increasing drastically. Our nation is classified in around 450 districts, and approximately 630000 villages, which can be sorted in different parameters such as literacy levels, accessibility, income levels, penetration, distances from nearest towns, etc. The rural bazaar is booming beyond everyones expectation. This has been primarily attributed to a spurt in the purchasing capacity of farmers now enjoying an increasing marketable surplus of farm produce. In addition, an estimated induction of Rs 140 billion in the rural sector through the governments rural development schemes in the Seventh Plan and about Rs 300 billion in the Eighth Plan is also believed to have significantly contributed to the rapid growth in demand. The high incomes combined with low cost of living in the villages have meant more money to spend. And with the market providing those options, trends and tastes are also changing. Thus Ice Age Ltd.. has decided to enter this market with the basic idea of tapping the upper middle class which had established itself as a huge tapped market in the perception of a lot of national and multinational players who were then trying forages into the Indian market. Competitors Analysis NEED OF COMPARISION Consumer Mindset The consumers always have a different loyalty status for different brands. Sometimes they buy some brand due to the price or sometimes due to the features. Studying the consumers mindset is of vital importance as perception of individuals at the buying stage of various brands is unpredictable and ever changing. Market Share The market share of the players in the two wheeler auto market needs to be studied to know which company is in the booming stage and which company is in its closure stage. Also the advertisement and promotional share needs to be studied. Thus, market share helps us know the current market leader and market follower so that our company can develop an efficient marketing strategy for its product range after analyzing the current market players position. SWOT Analysis The SWOT Analysis i.e. the Analysis of the Strengths, Weaknesses, Opportunities and Threats of the company products and its competitors at a glance. It needs to be compared to get an overall analysis of all the major companies and to know the company having better strengths, more opportunities and on the other hand the company having more of weaknesses and threats. The above diagram represents the sales of the famous Ice Cream parlors in Mumbai and their sales before Ice Age entered the market This diagram represents the sales pattern of all the Ice Cream parlors in Mumbai including Ice Age Ice Cream Parlor after one year from the launch of Ice Age Ltd (Estimated) Environment Analysis High initial launch cost There is a large front-ended investment made in new products including cost of product development, market research, test marketing and most importantly its launch. To create awareness and develop franchise for a new brand requires enormous initial expenditure is required on launch advertisements, free samples and product promotions. Launch costs are as high as 50-100% of revenue in the first year and these costs progressively reduce as the brand matures, gains consumer acceptance and turnover rises. For established brands, advertisement expenditure varies from 5 12% depending on the categories. It is common to give occasional push by re-launches, which involves repositioning of brands with sizable marketing support. Market research Customers purchase decisions are based on perceptions about brands. They also keep on changing with fashion, income and changes in lifestyle. Unlike industrial products, it is difficult to differentiate products on technical or functional grounds. With increasing competition, companies spend enormous sums on product launches. Market research and test marketing become inevitable. The business rests on the two aspects that are brand equity and distribution network. Marketing driven In relative terms, marketing function has greater importance in the Ice Cream industry. The players have to reach out to mass population and compete with several other brands. The perceived differences are greater than the real differences in the product. Brand equity Brand equity refers to the intangible asset in the form of brand names. The consumers loyalty for a particular brand is due to the perception that the product has distinctively superior and consistent quality, satisfies his/ her specific needs and provides better value for money than other competing brands. A successful brand generates strong cash flow which enables the owner of the brand to reinvest a part of it in the form of aggressive advertisement/ promotion to reinforce the perceived superiority of the brand. The worth of a brand is manifested in the consumers insistence on a particular brand or willingness to pay a price premium for the preferred brand. Distribution network In this sector, one of the most critical success factors is the ability to build, develop, and maintain a robust distribution network. Availability near the customer is vital for wider penetration as most products are high value products. It takes enormous time and effort to build a chain of stockiest, retailers; dealers etc and establish their loyalties. There are entry barriers for a new entrant as a new product is typically slow moving and has lesser consumer demand. Therefore dealers/ retailers are reluctant to allocate resources and time. Established players use their clout to inhibit new entrants. However, when a product offers a strong breakthrough, equity build up rapidly and so does the distribution network. The major problems faced while marketing in the Indian market: Underdeveloped People and Underdeveloped Markets: The number of people below poverty line has not decreased in any appreciable manner. Thus underdeveloped people and consequently underdeveloped market by and large characterize the Indian markets. Many Languages and Dialects: The number of languages and dialects vary widely from state to state, region to region and probably from district to district. The messages have to be delivered in the local languages and dialects. Even though the numbers of recognized languages are only 16, the dialects are estimated to be around 850. Prevalence of spurious brands and seasonal demand: For any branded product there are a multitude of local variants, which are cheaper, and, therefore, more desirable to mass. Different way of thinking: There is a vast difference in the lifestyles of the people. The kind of choices of brands that an urban customer enjoys is different from the choices available to the rural customer. The rural customer usually has 2 or 3 brands to choose from whereas the urban one has multiple choices. The difference is also in the way of thinking. The rural customer has a fairly simple thinking as compared to the urban counterpart. Marketing Strategies Differentiation The concept is to make the product different from those of its competitor. When we look at the Indian Ice Cream market we see that the leaders naturals have constantly maintained its market leadership by constantly differentiating on the basis of new flavors. And coming up with line extensions with regular frequency. The only alternative for Ice Age Ltd. to survive in this industry will be to differentiate itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, as per the different factors of marketing mix 4 Different strategies are made to market in the developing cities in India. Target Market Ice Age the healthy ice cream parlor offers a wide range of sugar free and fat free ice creams. The ice creams are specially made keeping in mind all the health conscious people as well as youth and people who suffer from illness like diabetes. Ice Age is a healthy ice cream parlor which targets the higher middle class and rich class of the society. Due to the variety of flavors and the specialty of being sugar free and fat free makes the Ice Age Ice Creams more popular among the fitness and health conscious people. Ice Age targets the market where people are ready to buy healthy junk food due to their taste buds and the fact that Ice Age Ice Creams are totally fat free and sugar free with the same original taste. Hence Ice Age Ice Creams targets the market where people from age group 1 year to 80 years can enjoy their favorite ice cream keeping in mind health conscious people, diabetic people, young people, etcà ¢Ã¢â€š ¬Ã‚ ¦ Segmentation Segmentation variables Several variables differentiate consumers who prefer different kinds of Desserts, such as frequency of consumption, price sensitivity, relative importance of calories vs. taste, consumption occasion (at home, at work, at a social event, during recreation or at a restaurant), and desired serving size. The two most important variables are probably price sensitivity and the taste-calorie tradeoff. The reason that price sensitivity is especially important is that some consumers will pay high prices for a product of high q